Daps
A new take on in-person socializing and protecting your social information
Project overview
Quick Facts
Project Focus
Native App Rebuild
Platform
iOS & Android (React Native)
Key Services
Brand Identity, UI/UX, Development
The challenge
Originally tasked with fixing a broken app, we identified a saturation of similar social media manager apps. The challenge became finding a unique direction for branding and features to make Daps stand out in the crowded social app landscape.
The solution
We executed a complete rebuild of the app and a pivot in branding, embracing a cleaner, playful look with a focus on tracking in-person connections using QR codes. The development was done with React Native to ensure a sleek new brand identity and app views.
The results
The result was a fun, unique social experience with a bold and dynamic brand identity. The app allows users to better track their connections by recording location, mutual friends, and connected social accounts in one convenient place.
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Project background
Overview
More Than a Social Media Manager
Daps aims to be more than just a social media manager. With one simple connection you can track where you met that person, your mutual friends, and keep in contact in one convenient place. As a team, we decided a complete rebuild would prove to be more effective to ensure the app followed our own coding standards and would also include a sleek new brand identity and app views. We pivoted the brand and app design to embrace a cleaner, playful look that would be relevant and resilient for the future.
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The rebrand
Elements of Style
Building Blocks of a Brand
We designed a unique, infectious brand identity that audiences are attracted to and users enjoy. The brand is bold, dynamic, and versatile across all visual touchpoints. Utilizing a vibrant color palette, the logotype effectively applies bubbly-esque elements without following clichéd conventions. The rest of the design system followed suit with a lot of creative energy in illustrations and an offbeat verbal language.
Quick look at what we did
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Building an app to stand out
Bringing it to Life
App Design
With a lot of the app's functionality and concepting in place, we began bringing the app to life. The app informed the brand as much as the brand informed the app as we decided to carry the infectious brand into a strong and witty app design. We kept the UI relatively simple with fun punches of color and on-brand characters. The result is a fun social experience that allows users to better track their connections.
Start Dapping
Helping Users Connect
When wanting to make a connection, navigate to your personal QR code where you can either take a picture of your friend's code or have them scan yours. Once you and your connection have 'dap'd, you can view their profile which records the location that you met, their connected social accounts, and number of connections.
From the Ground Up
React-Based App
At the time, React Native was fairly new and underwent several substantial changes during our development process that required difficult upgrades. What was intended to save us time across iOS and Android, ultimately created more hurdles for us. Since then, React Native has substantially improved in stability, performance, and components for common required functionality.
Project Background