Sniper’s Hide

Core Tenets for Growth

A Tailored Roadmap

Sniper’s Hide is an online community for long-range shooting enthusiasts, hunters, and tactical marksmen. The forum brings together experienced shooters to share insights on rifles, optics, ammunition, and shooting techniques. Beyond gear discussions, members exchange tutorials, ballistics calculations, field reports, and real-world experiences, making Sniper’s Hide a go-to resource for anyone serious about long-range shooting. Our goal when partnering with Sniper’s Hide was to continue building on and growing their community by introducing new ways to engage and monetize. Beyond engagement and revenue increases, it was critical that we brought in and retained new users, created an organization to the site that both returning users and new users can enjoy, and make sure the site is easy to look at and performant across desktop and mobile devices.

Refining Subscription Tiers

Maximizing Revenue

Before we partnered with Sniper’s Hide they already had several subscriptions running on their community and a dedicated group of subscribers. In our initial discovery, we found that they offered too many plans, weren’t taking advantage of the prices that members were willing to pay, and also didn’t offer enough perks per plan to always justify a long-term recurring subscription. What we changed here was:

• Instead of offering 5+ plans, we decided to offer 3: A basic supporter plan, a more premium tier, and a plan for businesses hoping to promote their brand on the site.
• We offered a way to donate to cover hosting and site maintenance costs.
• To incentivize purchases, we offered additional perks using methods that are valuable to members but don’t cost money (e.g., highlighting your username, giving you access to subscriber-only streams, and more).