Synner Community Growth
Community growth for a crowd-funded platform
Project overview
Quick Facts
Threads Increase
+90%
Post Reactions Increase
+47%
Platform
Web, iOS & Android
The challenge
Following a rebrand, the challenge was continuing to grow engagement and expand the Synner ecosystem (school, community, lifestyle brand) by defining user needs, adapting to feedback, and building stability to support long-term success.
The solution
We implemented a user-centric strategy, leveraging surveys and webinars to tailor content and features. This led to the development of a subscription model, a white-label streaming network (SynTV), and a seamless native app companion to the core web community.
The results
The strategy and new features resulted in significant year-over-year growth, including a 90% increase in threads, 73% increase in private messages, and high user satisfaction, confirming the community was successfully part of the growth process.
1
Developing a user ecosystem
Building the Foundation
For Community Success
Synner is a school first, community second, and a lifestyle brand last for guitarists and musicians to learn and connect together. Since 2019, we've been partnering with Synner and making great progress on growing engagement and expanding on their ecosystem. We compared the beginning of the year that marked the re-brand of the community to the year following.
Threads
Private messages
Post reactions
Active user
Democratized Community
And Building Stability
In order to be successful, the ecosystem must fill a need that can't be provided elsewhere and adapt to community feedback. We worked to define the needs of users, the current functionality of the site, and goals for future features.
Think Synner is a great place to learn
Visit Synner at least once a day
Feel comfortable sharing personal growth
2
Building long-term value for stability
Hand-Crafted Community
Tailored to User Needs
Each decision was tailored to the community and guided by questions such as what would student guitarists need to further their skills. By having surveys, community webinars, and open feedback discussions with members we could guarantee more long-term success since the community was part of the process.
Subscriptions
For Long-Term Growth
During this project, we introduced a subscription model to begin covering community costs, providing value to subscribers through annual care packages. The model quickly proved successful:
Subscription and donation purchases
Purchasable earnings
Monthly top-tier subscriptions
Subscription and donation purchases increase
3
Building a platform for a community leader
Fulfilling Tech Needs
From the Ground Up
Strategy aside, we've been involved with every technological need that Synner has had over the years, evolving it into one of our most feature-rich and comprehensive projects. We built the community from the ground up, which included data migration, a full redesign, a lesson system, a native app, a streaming network, and so much more.
4
White-label streaming platform
SynTV Network
For Musicians
A streaming channel was the next logical step. We developed a white-label streaming solution that could offer full freedom in branding, monetization, and control over data, bolstering their community mission.
Community Support
Sharing Stream Revenue
Our platform allows for multiple streamers from the community to share their creative content. This gives a voice to the community, creates a space for variety, and establishes a new revenue stream shared by the owner and other streamers. In the first month of SynTV, we saw:
Donation messages
Live streams
Donated credits
Production Help
For Successful Streams
From the launch of SynTV onwards, we've provided end-to-end event production support, including event schedule planning, promotion, and designing all visuals. This level of care is important to maintain an engaged audience and healthy culture.
5
A native community app
Mobile-First Community
A Native App
It was crucial that we developed a native app for Synner. The community app provides a framework for an intuitive experience, offers options for unique customization, and integrates with our white-label streaming solutions (SynTV) for a seamless user experience. The app includes:
Push notifications- Swipe gestures
- In-app purchases
- In-app live streaming with SynTV
- Native feeds experience
User Reception
From App Release
The Synner app was released with an overwhelmingly positive reception, with users praising its ease of use and seamless experience.
Total downloads
Unique ratings
App rating
6
Creative vision for an art-centric brand
Art Exploration
For Unique Branding
Our client wanted to infuse the brand with off-beat imagery. It was a full explorative process that included brand elements, social media graphics, promotional ads, animations, productive visuals, and NFTs.
7
Looking to the future
Long-Term Success
Towards Self-Sufficiency
Moving forward, we plan to maximize the effectiveness of the app and SynTV to encourage continued engagement, as well as exploring the interests of the client through an NFT marketplace.
increase in Posts
increase in Profile posts
increase in Registrations
increase in Conversations
Developing a User Ecosystem
A word from the client
"Working with Audentio has been an absolute pleasure. The team is very well versed in the latest tech and are great communicators and strategists. Their contribution in the development of the forums and wikis at Paradox has revived the excitement of the users and the content creators alike. I would highly recommend their services for anyone looking to revamp their community platforms and strategy as a worthy partner."
Guitarist, Avenged Sevenfold