Synner Creative Vision
Creative vision for an art-centric brand
Project overview
Quick Facts
Project Focus
Brand Identity & Art Exploration
Key Deliverables
Mixed-Media Art, SynTV Visuals, NFTs
Creative Elements
Glitch Effects, Vibrant Colors, Custom Badges
The challenge
The client, an artist, wanted to infuse the Synner brand with a unique, off-beat, art-centric style (including a mixed-media aesthetic) across the entire user experience and new products like the streaming platform and an NFT marketplace.
The solution
Our designer created a unique style of art used for a full suite of production graphics for the SynTV streaming platform, updated the community interface with new visuals and achievement badges, and developed custom NFT creations.
The results
The project successfully provided a unified, energetic, and unique brand aesthetic for Synner, establishing a strong visual identity for the community while also supporting their expansion into streaming and Web3 technologies.
1
Creating a mixed-media art style
A New Community
Putting Art in Practice
Together with the client, our designer Megan crafted a unique style of art that could be used in abundance throughout the entire Synner brand and experience. The creative execution included:
A re-brand to better match an energetic vibe- Brand elements to be used in the community interface
- Full suite of production graphics for the SynTV streaming platform
- NFT creations to be put on the market
2
Updating the brand identity
Logo Animation
To Match Style
The client had two existing brands: Syngates (for the guitar school) and Synner (for a clothing line). In an effort to avoid brand confusion, the community went under the Synner brand. With an existing logo and brandmark, we applied various effects and animations to more align the logo with the new art style.
Branded Swag
Merchandise Design
The new brand identity was also applied to various merchandise and branded swag.
3
Production visuals for syntv
Designs and Brand
For Streaming Network
To introduce the upcoming streaming network to the community and allow it to hold its own as a new experience, we created a logo and collection of visuals for SynTV that could be used across channels, categories, and in-stream.
Quick look at what we did
4
Bringing style to the interface
Community Design
For a New Aesthetic
Along with the re-brand, the community saw a new visual update with an immersive homepage, new community achievement badges, and art elements throughout the interface.
Achievement Badges
To Reward the Community
In an effort to reward community members for positive and frequent activities, achievements can be earned and proudly shown off on profiles. New illustrations and art were created to make each milestone unique.
Quick look at what we did
5
Exploring the nft marketplace
From Art to NFT
Embracing Web3
With the growing movement towards Web3, the client saw the potential in building more relationships with fans by offering NFTs. In collaboration with Avenged Sevenfold, Deathbats Club was created as a marketplace to buy and sell Deathbats on the Ethereum blockchain. To support the interests of our client, we created an NFT to enter the space with more to come.
Creating a Mixed-Media Art Style