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03

Wellness

Building the right culture from the top down — clear guidelines, trained moderators, and systems that promote positive behavior.

Key ideas for cultivating community wellness

Leadership

Active leadership involvement

Having community leaders actively and regularly involved helps energize the community, shapes the culture, and keeps leadership in touch with what members actually need.

Training

Train admins and moderators

Your community staff is a big part of what shapes your community's interaction. Train them on tools and techniques to make them effective, consistent, and fair.

Moderation

Proactive content moderation

Keeping an eye on an entire community for undesirable content requires a lot of work. Use tools where you can to make it easier and catch issues before they escalate.

Guidelines

Clear rules and guidelines

Help everybody play by the rules by showcasing them in a clear, effective manner and following through on the expectations you set consistently.

Engagement

Incentivize positive activity

These aren't participation trophies, but actual methods to reward and encourage positive behavior — creating a feedback loop that reinforces the culture you want.

Communication

Regular community webinars

Keeping up to date with the latest changes and happenings is a big job. Invite your members to a discussion on what's new, what's coming soon, and their opinions and ideas.

Moderation

Conflict resolution processes

Disputes will happen. Having clear escalation paths, mediation procedures, and transparent outcomes builds trust and shows members that fairness is a priority.

Guidelines

Inclusive community standards

Go beyond basic rules to create an environment where diverse perspectives are welcomed. Inclusive standards help your community grow by making everyone feel they belong.

Leadership

Community health metrics

Track sentiment, report frequency, member satisfaction, and other wellness indicators. You can't improve what you don't measure — and early warnings prevent bigger problems.

Thoughtful communication is key for a positive and productive community culture

1

Set the stage

Clearly establish expectations and have your team lead by example.

2

Reduce toxicity

Utilize tools to discourage negative content and behavior.

3

Support and educate your team

Stay in communication and share community management best practices.

Community wellness