Together with the client, our designer Megan crafted a unique style of art that could be used in abunduance throughout the entire Synner brand and experience:
Throughout the project we''ve been careful to fully explore the creative vision of Synner, while also maintaining UI/UX standards that make for an enjoyable user experience on the site.
The client had two existing brands: 1) Syngates for the guitar school and community and 2) Synner for a clothing line. In an effort to avoid brand confusion, the community went under the Synner brand. With an existing logo and brandmark, Megan worked her magic in applying various effects and animations to more align with the art style.
To introduce the upcoming streaming network to the community and hold it’s own as a new experience, we created a logo and collection of visuals for SynTV that could be used across channels, categories, and in-stream.
Along with the re-brand, the community saw a new visual update with an immersive homepage, new community achievement badges, and art elements throughout the inter-face.
In an effort to reward community members for positive and frequent activities, achievements can be earned and proudly shown off on profiles. New illustrations and art were created to make each milestone unique.
With the growing movement towards Web3, the client saw the potential in building more realtionships with fans by offering NFTs. In collaboration with Avenged Sevenfold, Deathbats Club was created as a marketplace to buy and sell Deathbats on the Ethereum blockchain. To support the interests of our client, we created a NFT to enter the space with more to come.